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How To Write A Marketing Plan : Define Your Strategy, Plan Effectively And Reach Your Marketing Goals - John Westwood Brand_Affinessence 2 x Spoon and 2How to Write a Marketing Plan provides a step by step guide to creating a successful marketing plan: from carrying out a marketing audit, setting objectives and devising budgets to writing, presenting and implementing the plan. With content on producing mini plans and seizing new opportunities quickly, it also contains the most current information on email marketing, web usage, mobile commerce and social media. Fully updated for 2019, this 6th edition